The New Generation of Customers
• The Twenty-First Century: The Era of Competition with the Consumer
• 360 Degrees of Generations: Generational System as a Predictive Tool
• Demographic: Who are these generations? Where do they come from, where are
they going?
• Psychographic: How do they live? How do they buy? Beliefs, Preferences, Priorities
• The new generation’s perspective on sectors
• Consumer Brand and Employer Brand Resonance
• Strategies: – From Quantity to Quality – From Product to Context – From Function
to Experience
For inquiries about seminars and conference speaking engagements, you can contact us at [email protected]