YOUNG CUSTOMER EXPERIENCE CONSULTANCY
What is the goal of young customer experience consultancy?
The goal is to strengthen the alignment between young people's expectations and
their current experiences, based on research data obtained about their views on customer experiences. Strategic challenges to improve the young customer
experience are approached with design thinking principles.
What are the steps involved in young customer experience consultancy?
- Analysis of customer experience through fieldwork with young customers
- Identification of strategic challenges in young customer experience
- Preparation of customer journey map
- Identification of strong areas and areas for improvement in young customer experience using design thinking principles
- Analysis of touchpoints that need improvement
- Preparation of the activation plan for young customer experience and key performance indicators