Ayşegül Ekinci has a double major degree from Istanbul University Sociology Department and Akdeniz University Public Relations & Advertising Department. With over 12 years of experience in media research, she has specialized in TV audience measurement, press readership studies, digital advertising analytics and brand engagement measurement. Additionally, she has provided training and consultancy services in these fields. She led project management and data analysis initiatives and her contributions to TGI projects earned her EMEA Star Award in 2022. She also successfully developed “Gender Equality in Advertising” project for UN Women and Unstereotype Alliance. Currently, she is the Data and Insight Lead at Evrim Kuran Consulting, focusing on employer branding projects, employee engagement research and reverse mentoring program