Merve Beğen has a BA at Marmara University Sociology Department. She is a Universum certified employer brand professional and she also attended at various programs on human resources management and applied interview techniques. She started her career as a recruitment specialist. She gained extensive experience in project management, particularly in the e-commerce, technology, FMCG, energy industries. Merve currently leads employer branding and reverse mentoring projects for national and global brands in the banking, insurance, energy, FMCG, pharmaceutical, automotive, retail and technology industries. Since 2017, she has been working for strategic development of the employer brands in Türkiye with a strong focus on business development, listening to what the clients need to ensure a high quality partnership and to drive for a better ROI for their employer branding efforts, collaborating with them on how they can strengthen their attractiveness in the talent market and recruit the right talent.