Pınar Özdemir has a BA at Sociology at Balıkesir University, where her areas of research included family transformation, urban transformation, municipality-citizen relations, and women’s roles in civil society and government offices. She started her career as an Analysis and Reporting Manager at a research company, conducting studies on consumer/member satisfaction, employee satisfaction, branding, and shadow customers, as well as working on political research, social responsibility projects, and academic research projects. She is currently involved in employer branding and reverse mentoring projects across various industries.